Pantene's silicones and synthetic fragrance coat hair with a film that reads as "shine" and "moisture" — but they build up, require stripping, and deliver the appearance of health rather than actual hair health.
Why Swap
The Clean Swap
Our Recommendation
Sulfate-free, silicone-free shampoo with a short, readable ingredient list. Cleans without stripping, no synthetic fragrance, scalp-friendly. Smells clean because the ingredients actually are.
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What You'll Notice
Sanctuary Journal
Non-Toxic Cleaners Worth the Switch: What We Use in Our Sanctuary
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Earthley vs. Just Ingredients
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Frequently Asked Questions
Why does my hair feel worse at first?
Silicone buildup takes multiple washes to clear. Your hair may feel rougher before it feels better. A clarifying rinse (1 tbsp apple cider vinegar in water, rinsed through) can speed the transition.
Is it more expensive than Pantene?
Per wash, comparable. Just Ingredients concentrates are meant to last — you use significantly less per wash once you're off silicone-coated hair.
Where can I buy it?
Just Ingredients ships direct. Subscription pricing is available at a discount.
What if I have color-treated hair?
Sulfate-free formulas are actually better for color-treated hair — SLS is the primary cause of color fade. Just Ingredients is color-safe.
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